Overview of the Industry

Quote from the IPC Media website:
“IPC Media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while our online brands collectively reach 20 million users every month.”

This small bundle of statistics shows the size of the magazine industry. If two thirds of women and close to half of men in the UK read magazines there is a lot of money to be made in this field. 20 Million Users online is a phenomenal number and once again expresses the size of the industry. This isn’t the only producer of magazines though. There are other publishers like the Emap that had a total of £1.35.5m revenue in the first half of 2010. That’s a prodigious amount of magazine sales.