Age: 15-25
Gender: 79% Male, 21% Female
Regionality: Suburbs with parents or near college/uni in a small house or flat.
Marital status: Single, or in casual relationship. Not Married.
Social Status: B, C1, C2 Almost all will be students from a decent background. Studying for careers withing the B, C1 bands. currently is either a full time student or has a part-time job .
Psychographic Profile
My audience would mostly fall into the categories of aspirers and individuals. This is because they are most likely going to be going to college and university so they can get a well paid job in the future. They could also fall into the category of reformers because they will be in education and most likely be up to date on current affairs. They will be confident too so will speak up if they don't agree with something and will probably have been on one or two protests. A small section (maybe 20%) of my audience would be mainstreamers .
Lifestyle
My target audience would have a lifestyle similar to many students, spending most days at school, college or university. They would spend their free time relaxing with their friends and/or partner. They would also play video games in their spare time. An average day would consist of going to school, college, or university, then relaxing in front of the tv, on the internet or playing xbox, getting some fast food or making something simple before going out to see friends or carrying on with tv/internet/xbox. They would also enjoy going to the cinema regularly and the occasional gig at weekends.
Gender: 79% Male, 21% Female
Regionality: Suburbs with parents or near college/uni in a small house or flat.
Marital status: Single, or in casual relationship. Not Married.
Social Status: B, C1, C2 Almost all will be students from a decent background. Studying for careers withing the B, C1 bands. currently is either a full time student or has a part-time job .
Psychographic Profile
My audience would mostly fall into the categories of aspirers and individuals. This is because they are most likely going to be going to college and university so they can get a well paid job in the future. They could also fall into the category of reformers because they will be in education and most likely be up to date on current affairs. They will be confident too so will speak up if they don't agree with something and will probably have been on one or two protests. A small section (maybe 20%) of my audience would be mainstreamers .
Lifestyle
My target audience would have a lifestyle similar to many students, spending most days at school, college or university. They would spend their free time relaxing with their friends and/or partner. They would also play video games in their spare time. An average day would consist of going to school, college, or university, then relaxing in front of the tv, on the internet or playing xbox, getting some fast food or making something simple before going out to see friends or carrying on with tv/internet/xbox. They would also enjoy going to the cinema regularly and the occasional gig at weekends.
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